Wedding planning can be stressful. There are so many details to nail down, and the invite list can be a topic of debate. Where do you draw the line? Who makes the cut? Will Chick-fil-A send some branded merchandise in lieu of someone showing up?
Wait, what was that last one?
Apparently, a few people have been sending wedding invites to Chick-fil-A (not sure exactly who receives these invites, or who they expect to personify the company at the wedding), and receiving some promo items in return.
According to Yahoo, couples have received items like apparel, keychains, insulated cups, and vouchers for free food. Others have gotten branded tote bags, stuffed animals of the cow mascots, and more.
After a couple in Calgary, Alberta, heard that a new location would be opening nearby, they sent an invite. Actually, in their own TikTok video, they said they sent invites to brands all across North America in the hopes of receiving some branded products, but Chick-fil-A was the first to respond.
They received a branded box with a personalized card explaining that “we” can’t come to the wedding, along with a stuffed cow, socks, a tote bag, and more, all hidden under Chick-fil-A branded wrapping paper.
Fast food companies have used weddings as promo themes over the years, with Valentine’s Day promos and even branded wedding experiences, but this shows that the companies have products ready for just in case someone decides to reach out to them directly, rather than trying to meet them with a targeted ad.
It generates goodwill among customers. To use the couple from Calgary as an example, they never had a Chick-fil-A in their town, but now they’re certain to go there even after they’ve cashed in their free meal voucher.
And, finally, the whole kit is branded down to the wrapping paper and box, meaning the logo is visible from the first second it arrives in the mail.
It incentivizes some couples to reach out in the hopes of getting something, which also means engagement with the brand. There aren’t a lot of downsides here for the brands, except that they miss out on the cake by not going to the weddings.
